Canadians appear to be switching off conventional broadcasting media (including radio and television), and now logging on to the Internet – according to a new report on broadcasting by the CRTC.
The Canadian Radio-television and Telecommunications Commission’s eight annual report on the state of the industry, found that 70 percent of Canadian households subscribed to the Internet in 2006, a six percent increase from 2005, and 60 percent use high speed internet, up from 51 per cent in 2005.
Although Canadians have more choice to both television and radio media than ever before, they are watching and listening less. More and more Canadians are using relatively new technology for everything from research, to watching and listening to radio and TV shows. The report revealed that 22 percent of Canadians listened to radio over the Internet in 2006 and six percent watched television. Internet advertisers benefited with revenues totalling $1-billion in 2006, as opposed to $562-million the previous year.
I guess this is one of the challenges conventional broadcasting media must face in the short future. With the rapidly moving technology today, the radio and television industries have crossed maturity and are in decline. The CRTC report also revealed that 58 percent of Canadians used a cellphone to access the Internet 2006, 14 percent had an MP3 player and 4 percent used a BlackBerry.
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